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Follow your visitors’ trails with Heatmaps

VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.

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VWO insights website heatmaps

Visualize click and scroll behaviors

Heatmaps offer visual representations of how visitors interact with your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions.

types of heatmaps

Dynamic Heatmaps

VWO heatmaps record visitor data on the live state of your website. Hence, you can easily view behavior on elements like modal boxes, pages behind logins, and dynamic URLs. The navigation mode lets you browse different pages on your website while viewing the visitor data on each element of these pages.



Get real-time data on where visitors are clicking. Use the click data to find out key action points on your pages. And remove elements that distract the user.



Find out till what point most visitors are scrolling, and if they are missing out on anything important towards the end of the page.


Click Area

Select multiple areas on your page and compare the number of clicks between them.

Click Area Heatmaps

Element Lists

Get click data for all the elements on your page by element ID/name (including hidden elements) to understand how much attention they are getting from users.

Element List Heatmaps

See behavior and filter segments

VWO heatmaps allow you to slice and dice behavioral data, using your preferred segments, and then share findings with your colleagues.

visitor segment icon


Select the pages or specific sections of your website for which you want to see a particular behavior. Create views of these pages and then save these views for future reference.

You can also create views for segments targeted by behavior including:

  • Click on an element
  • Time spent on page
  • Page scroll %
  • Exit intent
  • Your own custom trigger
visitor segment icon

Visitor segments

Filter your heatmap report using complex and/or bracketing logic conditions or choose from VWO’s 20 predefined segments including:

  • New vs. returning visitors
  • Mobile, desktop, and tablet traffic
  • Browser
+17 More

VWO heatmaps have a lot more

Add observations

Had a unique insight based on visitor behavior? Add an Observation and VWO will save your observation with the exact state of the heatmap where you noted the behavior.

Download and share

Download the exact state of a heatmap and share it with your colleagues to uncover more insights.

Always-on, real-time data

Be sure you never miss a single click. Your heatmaps continuously process loads of data at the back end to record and display behavioral data real-time.

Cross-platform tracking

Choose the device of your preference. You can view heatmaps for visitors by using a desktop, mobile, or tablet.

Deliver great experiences. Grow faster, starting today.

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All you Need to Know About Conversion Optimization Get the Guide