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Visualize visitor journeys through Funnels

Map out your visitors’ actual journeys through your website to see how they progress through different stages and where they drop off.

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visualize visitor journey through funnels in VWO Insights

See where visitors drop off and why

Funnels help you identify where in the journey visitors are losing interest. You can then dive deeper into why they are dropping off using heatmaps and visitor recordings.

an illustration of how funnels help you analyze where visitors drop off in their journey
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Visitor Segments

Filter your funnel report by creating advanced custom segments using complex and/or and bracketing logic conditions, or choose from VWO’s 20 predefined segments including:

  • New vs. returning visitors
  • Mobile, desktop, and tablet traffic
  • Paid search traffic
  • Browser
  • Query parameter
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Advanced Filters

Use advanced filters to see visitors who travel through the funnel with a special condition such as:

  • On a specific day of the week
  • During a specific hour of the day
  • Revenue generation over a certain limit
easily setup funnels in VWO using page views or events

Set up funnels with page views or events

You can set up funnels using a combination of page views or different actions users take along their conversion journey including click on a button and form submits.

VWO funnels have a lot more

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VWO records data for funnels in real-time to give you an accurate picture of performance all the time.

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Add Observations

Add notes to your funnel reports with details about your understanding of visitor flow. Refer to these notes while building your pipeline of hypotheses for testing.

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All you Need to Know About Conversion Optimization Get the Guide