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Bring Back Lost Visitors at 4x the Conversion Rate of Email

Think beyond emails and leverage new-age channels. Keep your visitors engaged with automated marketing campaigns.

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Web Push Notifications

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Nudge customers instantly

  • Reach your customers instantly even when they’re not on your website, by sending messages directly to their browser
  • Unlike emails, you won’t have to worry that your messages may get lost in their inbox or go to spam

Get 4x the CTRs of email

  • The average click-through rate for emails has dropped to 2-4% across industries
  • With web push notifications, click-through rates average 8-10% across industries

One click to subscribe

  • It’s much easier to subscribe to notifications than email. All it takes for users is one click
  • With email, users have to enter their email address, correct typos, click Submit, and then go to their inbox and confirm subscription
  • Web push notifications require just a single click. Your visitors can say yes to your notifications without sharing their email address

Get real people to subscribe to your brand. No bots!

  • Is your email list filled with junk email addresses and fake contact details? It’s easy for a visitor to enter a throwaway email address just to get a piece of content or coupon you’re offering
  • Web push notifications are sent right to your visitor’s browser. So whenever you send a message by using VWO Engage, it will reach your real subscriber’s active browser

Much easier to send than emails

  • Unlike with email, you won’t need to spend days designing, coding, and testing your message across browsers and devices
  • You don’t even need to create lead capture forms to build a subscriber base

Reach mobile-first customers without building a mobile app

  • Send web push notifications to promote offers, sales, new arrivals and exciting updates without building a mobile app
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Bring back lost customers through personalized Cart Abandonment Campaign

Reach out to users that leave products in their cart or search for items but exit without purchasing. Send them instantly clickable web notifications.

Re-engage lost customers

Customers come to an online store, add products to their cart, get distracted and leave without completing the purchase. All the time. Bring them back and remind them to complete their purchase.

an example of re-engaging lost customers through push notifications

Browse abandonment campaign

43.8% of website visitors browse product pages on a website but don’t add products to their shopping carts or make a purchase on that visit. Create browser abandonment campaigns to nudge these visitors to make a purchase.

example of push notification to help reduce cart abandonment on ecommerce websites

Entice your customers with promotions & offers

Show off your new arrivals

Tell customers about your fresh stock and new arrivals in real-time.


Promote time-sensitive deals

If you have a time-bound offer, email is not the best medium since customers check it at their own convenience. Use web push notifications to deliver time-sensitive offers to your customers instantaneously.


Build excitement around upcoming products

Launching a new product? Get your customers excited by sharing interesting updates about the launch.


Increase the ROI of your ad spends

Beat rising paid acquisition costs by converting more visitors into loyal customers.

graph showing the increasing CPC spend through ads

The cost-per-click for search ads is increasing by 14%. At the same time, click volume growth is slowing. You cannot grow by increasing your advertising budget. The question becomes: how do you convert more visitors into paying, loyal customers?

Retarget visitors without spending on paid ads

  • Retarget visitors who looked at products on your store but didn’t purchase with web push notifications instead of retargeting ads
  • Save big on remarketing campaigns by bringing back lost visitors without investing in paid ads

Make your ad investment worthwhile

  • Decrease customer acquisition costs by converting more visitors into customers
  • Increase customer lifetime value by nudging your customers to make repeat purchases
  • Build higher brand recall by staying on top of your customer’s mind

Success Story

Buy Whole Foods Online Logo

UK based whole foods website saw 73% conversion rates using VWO Engage

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Our best push notification so far has achieved a whopping 73% conversion rate! Web Push Notification is a different medium, and it appeals to our customers who tend to buy spontaneously.

Becky Cooper VWO Customer
Becky Cooper

Marketing Director at Buy Whole Foods Online

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The complete guide to website push notifications

Answers to everything you’ve wondered about web push notifications.

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Reduce Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for B2C e-commerce to prevent cart abandonment along with an understanding of why consumers abandon carts.

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Amplify the power of VWO Engage

VWO Engage is a part of the VWO Platform, which helps you discover conversion leaks, understand visitor behavior, conduct surveys, run experiments, log your learnings, and engage with visitors.

Deliver great experiences. Grow faster, starting today.

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All you Need to Know About Conversion Optimization Get the Guide