Experimentation need not be frictional for fast-growing organizations

Small Tests. Big Wins.

10 examples from the world’s leading brands

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Why you must read this eBook

With the internet becoming the first touchpoint for almost every purchase, all businesses in your industry are facing tough competition. As a business leader, how do you make sure your company remains relevant?


Fast-growing/hyper-growth companies shy away from experimentation as they view it as an impediment to growth. In this eBook, we’ve collated 10 online experimentation ideas from the top brands like DELL, Intuit, Provident Hotels, Encyclopedia Britannica, ShipBob, Flos, Ubisoft, and more, where quick incremental tests led to significant uplift for some of these world-leading brands.

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Jenny Hughes
VWO helped us to conduct experiments and user research, which became the backbone of optimization across our online marketing properties.
Jenny Hughes
Digital Marketing, Ubisoft Entertainment SA

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If you have already read the eBook (and hopefully liked it), take the next step to learn why the world’s fast-growing companies use VWO as their preferred experimentation platform.

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