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7 Secrets Of Hero Shot Images That Drive Epic Conversions

Angie Schottmuller

Angie Schottmuller

Director of Optimization, Three Deep Marketing

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People form first impressions about web pages in about 1/20th of a second. That’s crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?

In this free webinar recording, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your webpages (and offline marketing as well).

In this webinar, you'll learn:

  • What factors impact persuasiveness of hero shots.
  • How to score hero shot images to narrow options for use and testing.
  • How to resolve internal subjective debates over which images to use.
  • How to better interpret the "why" of hero shot A/B test result

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