Looking for a solid Google Optimize alternative? Here's VWO
With a free Testing Starter plan for users with limited testing needs, and special discounts on the paid plans offering world-class optimization capabilities, VWO has become the go-to choice for hundreds of Google Optimize and Optimize 360 user
- No credit card required.
- Cancel anytime.
- Free upto 50K users/month.
VWO is not just a testing tool. It’s a full-fledged experimentation platform
With VWO, you get a connected platform so that everything you need is available under one roof. Unlike other alternatives, with VWO, you get the ability to conveniently scale your experimentation program without needing to explore gazillion third party tools.
Don’t settle for less
When it comes to features that you need to run a solid experimentation program, VWO’s comprehensive platform has no match. Check how we fare against others.
|Feature||Google Optimize 360||AB Tasty||Optimizely|
|Inbuilt behavioral analytics|
|Inbuilt program management|
|Real time reporting|
|Unlimited tests, users, test duration etc|
|Customer Data Platform|
Looking for an Agency plan?
If you use Google Optimize to serve your customers, you'll love what we have to offer. In addition to the free Starter plan, we're offering a special discount rate to Google Optimize users across all of our products.
Migrating your existing campaigns and data from Google Optimize to VWO is super easy
Along with migrating your data to VWO, you will also be able to retain your experience settings, objectives, audience targeting, users, and variants. Here are the two ways you can do this:
See why customers use VWO over Optimizely to create experiences
Colart chose VWO over Optimizely
While evaluating between VWO, Optimizely, and other A/B testing tools, Colart, one of the leading art brands in the world, found VWO was the right web testing and conversion optimization solution for their business.Read Now
Ideal of Sweden chose VWO over Optimizely
As compared to Optimizely, VWO was more in line with their company’s CRO budget, and after a thorough evaluation they felt that VWO addressed their experimentation needs better.Read Now
Frequently Asked Questions
Google is shutting down Optimize and Optimize 360 by 30th September, 2023. It has advised its users to download all the experiment data prior to that date. Afterwards, any running experiments will be automatically paused and users will lose access to the platform.
Yes, VWO natively integrates not only with Google Analytics, but also with plenty of other third-party tools. In fact, you can use VWO’s open API to make your own integrations or request the VWO team to make them for you.
No, VWO Testing Starter plan ends at 50k visitors. Should your testing requirements increase, you can always upgrade to any of the VWO’s higher plans - Growth, Pro, or Enterprise - without losing any data. You can choose your desired plan on your own from the VWO dashboard or get in touch with our sales team to help you select the best plan.
VWO Testing billing is based on quota purchased. One unit of quota is utilized when one visitor becomes a part of a test powered by VWO Testing. You can get in touch with us for a customized plan that fits your needs and budget.
By default, when you sign up for any of the VWO plans, you get unrestricted access to all VWO features for 30 days as a free trial. After that, you will have the option to continue with your free Starter plan or upgrade to a higher plan.
Yes, please get in touch with us to know more. VWO has an active team for training and assisting our agency partners for all needs.
Yes, you can get your expired trial account reactivated by us. Please get in touch and we will do the needful.
VWO Starter plan has a data retention rule which will start getting applied as soon as you migrate to this plan. As per the plan, your data will be retained for 90 days in VWO Testing Starter.
No, with the VWO Starter plan you can run tests on as many domains as you want. However, make sure that you install VWO SmartCode on all these domains where you want to run tests.
No, there is no limit to the number of tests you can run in the VWO Testing Starter plan.
No, the VWO code does not affect the loading time of your website. Asynchronous VWO code loads in parallel to your webpage and does not affect your site loading time.
Google has indicated no plan to launch an alternative A/B testing product after Optimize. Therefore, to ensure that its existing customers are able to continue running experiments it has collaborated with three prominent A/B testing solution providers- VWO, Optimizely, and AB Tasty.
No, Google Optimize, as the name suggests, is Google’s product and completely unrelated to Optimizely which is a different company altogether.
VWO is the best Google Optimize alternative presently. It offers a free plan for up to 50k monthly testing users. Find the feature comparison between Google Optimize and VWO here.
As per the official announcement, Google Optimize is being sunset because it “does not have many of the features and services that our customers request and need for experimentation testing.” As a road ahead for its existing users, Google has collaborated with selected 3rd party A/B testing service providers and VWO is one of them.